- To conduct business with honesty, integrity and fairness.
- To serve without taking undue advantage of the client's position and circumstances.
- To respect and accommodate cultures and values of others even if they differ from ours.
- To earn the respect of clients as a firm, and also as representatives of our Motherland.
- To go beyond contractual provisions if necessary, to assist clients in any special circumstances requiring our intervention.
- To take responsibility for and expiate for violation of these principles by our members.
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